AI search
AI search8 min
How to get cited by Copilot
Copilot answers from the Bing index, which makes an old crawler the gatekeeper and two meta tags the controls. Almost nobody is blocking it.
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Notes on the parts of SEO you can actually check
Short pieces about the things this product has an opinion about, written the way it works: a claim, the evidence for it, and what to do on Monday.
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AI search
AI search7 min
How to get cited by DeepSeek
Every guide names a DeepSeek user agent. We went looking for the documentation behind it and could not find any. Here is what you can actually verify.
Read itAI search
AI search8 min
How to get cited by Perplexity
Perplexity runs one crawler that respects robots.txt and one fetcher that says it generally ignores it. Knowing which is which changes what you can control.
Read itAI search
AI search8 min
How to get cited by Gemini and AI Overviews
Gemini and AI Overviews are different surfaces with different controls, and Google-Extended only governs one of them. Google also says neither needs special optimisation.
Read itAI search
AI search9 min
How to get cited by Claude
Anthropic runs three crawlers and honours robots.txt for all three. It also routes Claude's web search through somebody else's index, which changes where the work is.
Read itAI search
AI search9 min
How to get cited by ChatGPT
Two OpenAI crawlers, two completely different jobs. Block the wrong one and you vanish from ChatGPT search while still feeding the training set.
Read itReading about it is slower than running it
The free scan reads your real pages and tells you which of these problems you actually have. About a minute, no account.