The pages you already have are usually the cheapest traffic you can win
Publishing more is the expensive answer. The cheap one is the article that sits at position eleven, or the title nobody clicks, and a set of rules that finds them every month.
Six actions, and the numbers that chose them
Refresh the content. Rewrite the title and description. Aim it at a different search. Update it. Merge it with another page. Leave it alone. Each page gets one, chosen by rules that read its own Search Console numbers, and the numbers that triggered it are attached.
- The rules are plain thresholds you can read and change, not a score out of ten
- "Leave it alone" is a real answer and the list says so, which is what stops a content plan becoming busywork
Ranked by what the change is worth
Every proposed change carries an estimate of the clicks it wins back, so the month's list is ordered by value rather than by when the page was published. That is the difference between a to-do list and a plan.
Then it checks whether it worked
After 28 days the page is measured again. What climbed is left alone. What did not comes back to the top of the loop as next month's change, with the previous attempt on the record.
Questions
- Does it rewrite pages without asking?
- Only with autopilot on, and only when the rewrite clears the same quality score a new article has to clear. With it off, the list is a set of proposals you approve.
- Will it touch pages I did not create in Aeoly?
- Yes, if you want it to. The rules read Search Console, so any page on the property can be assessed. Nothing changes until you allow it.
The rest of the loop
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